Surely you’ve heard of the winter blues, right? But have you heard of the summer happiness? There’s something about the days of summer that just make us happier. The sun is shining, children are out of school, neighborhood and city pools have opened, summer festivals are beginning, and road trips are being planned.
What does this have to do with advertising? Mood affects purchasing decisions. One reason summer advertising can be lucrative is that you’re more likely to experience positive emotions during this time of year. Your customers are feeling the effects of the sun because more time is spent outdoors – it’s summer after all! Even if your customer is working a traditional 9-to-5 job, the summertime brings with it a more carefree attitude and more weekend excursions than other seasons.
If your customer base and target audience are parents, summertime provides you with more attention from this demographic; the summer is when parents are actively looking for something their children can participate in. They are paying more attention to signage everywhere they go and they might even glance a little more closely at their “junk mail.” Even if it’s a scorching hot day, and even if that day is spent indoors with air conditioning and a revolving fan, the sun’s rays can have a profound impact on the state of a person’s mind — and their purchasing power. So why not give your potential customers an excuse to enlist your product or service?
Your business isn’t the only one that will be advertising strongly during the summer months. It may be easier to sell, but it may be a little harder to stand out in a sea of other advertisements. That’s where Jaymark Sign can help. Contact us today to see how you can shine above the competition this season, and year-round.